DRIVING QUALIFIED DEMO REQUESTS FOR
LOGIWISE
THE CHALLENGE
LogiWise provides a logistics platform designed for supply chain and warehouse operations. While the product had strong capabilities, their paid campaigns were struggling to generate consistent demo requests. Most ads were reaching broad audiences that were not actively looking for logistics software, which resulted in low engagement and high acquisition costs. The goal was to reach decision-makers in logistics companies and turn paid campaigns into a reliable source of qualified demo requests.
WHAT WE DID
We rebuilt their campaigns across Google and LinkedIn to focus on high-intent search terms and B2B audiences working in logistics and supply chain roles. New ad messaging focused on operational efficiency and cost reduction — the problems their platform solves for logistics teams. Landing pages were also refined to clearly explain the value of the platform and encourage demo requests. Budgets were gradually scaled toward the campaigns and audiences that consistently generated qualified leads.
THE OUTCOME
With better targeting and clearer messaging, LogiWise began generating more consistent demo requests from logistics companies actively looking for new software solutions. Paid campaigns became a predictable acquisition channel and helped bring a steady stream of qualified prospects to the sales team.
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