ATTRACTING NEW MEMBERS FOR
BREVIUM
THE CHALLENGE
Brevium is a premium fitness studio offering personal training and small group sessions. While the studio had strong word-of-mouth locally, their online advertising wasn’t bringing in a steady stream of new member inquiries. Most campaigns were reaching broad audiences, which meant a lot of impressions but very few real booking inquiries. The goal was to focus advertising on people nearby who were actively interested in joining a gym or starting personal training.
WHAT WE DID
We launched targeted local campaigns across Google and Meta focused on people within a close radius of the studio. Ad creatives highlighted Brevium’s premium environment, coaching approach, and small group training experience. At the same time, landing pages were simplified to make it easier for potential members to book a consultation or trial session. Budgets were gradually shifted toward the audiences and ads generating the most bookings.
THE OUTCOME
Within a few months, Brevium began receiving significantly more inquiries from people in the local area. Paid campaigns became a reliable way to attract new members and fill training sessions more consistently.
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